Our Principals

Our Principals


Sudarshan, the largest pigment producer in India, has specialised in colours and chemicals for over 50 years. With over 35% market share in India, we are the largest pigment supplier supplying to paints, plastics, inks, construction, textiles and cosmetics manufacturers worldwide.

For the last decade we have been aggressively expanding into international markets. And with growing sales in each continent it is our aspiration to establish Sudarshan as a leading chemical brand, worldwide.

Sudarshan is a technology focussed company with a high investment in R&D, offering excellent technical service and customised products - a partnership approach, providing solutions that make sense.

Sudarshan was the first chemical company in India to be awarded the ISO 9001 certificate in 1993 and we are continuously evolving and improving to maintain high quality standards at every level of the company. We are also accredited with ISO 14001, ISO 18000 and ISO 17025 international quality standards.


We are uniquely placed to offer the complete range - general purpose grades, high performance, specialist hard-to-make colours and effect pigments. With equivalent or superior quality and consistency to the leading international grades we provide solutions for all differing technical challenges.

Sudarshan has its own sales offices in India and Europe, and over 50 agents and distributors to achieve a consistently high level of service across the globe. The combination of leading products, local stock, and tailored customer service and support makes Sudarshan one of the fastest growing entities in the pigment industry worldwide.


Sudarshan is the only effect pigment producer in India and supplies its pearlescent pigments worldwide, offering a unique package.

We offer the complete range - general purpose and high performance pearlescent pigments, with an especially unique range of hi-sparkle products. With equivalent or superior quality and consistency to the leading international grades we provide solutions for all lustre and/or performance targets.

In addition, our range of SumicaTM pearl pigments can easily be used in combination with our colour pigments to provide stunning sparkle effects. Our colour range, including SudapermTM, SudafineTM and SudatexTM consists of more than 350 products offering endless possibilities to create unique shades for a plastic, coating or ink.

Visit their website: www.sudarshan.com


Aralon are a German company who manufacture fluorescent and phosphorescent pigments and dispersions. The areas of application and use are wide and varied.


  • Advanced formaldehyde free grades for olefins (LDPE, HDPE, PP & TPE.) characterised by low plate out.
  • PVC calendaring
  • Artificial leather
  • Pigments for PBT, EVA, Rubber, Silicone & SBs.
  • Water and solvent-based coatings
  • Water and solvent-based aerosols
  • PVC organosol coatings
  • Fine milled dispersions for water based flexo inks
  • Emulsions ready made for highlighter pen inks
  • Toners for solvent based inkjet printing
  • Fine milled dispersions for textiles
Many other applications such as:
  • Latex and latex foam
  • Water based PU glass coating
  • Play dough
  • Finger paints
  • Fluid fluorescent dyes for conformal coating. (only seen under UV light)
  • Contrast powders for detecting leaks in filter houses.
  • Long afterglow pigments
  • Excellent light fastness and 500 deg.C heat stability.
  • Used in Plastics and screen printing inks.

ARASTIR Encapsulated Organic pigment powder dispersions

The Arastir range contain no VOCs, no heavy metals, no mineral oils and no fluids. They are:

  • Formaldehyde free
  • Stir in
  • Have light fastness ratings of 7-8.

They are suitable for:

  • Liquids- Finger paints and play dough. (The pigments are easy to wash off the skin)
    • Dying lubricants and adhesives. (no loss of adhesion power!)
  • Dry Powder- Colouring plaster, chalk, grout, wax etc.
    • Colouring household tabs for dishwasher, washing machine and WC

Visit their website: www.araloncolour.com

Xena Chemicals

Whatever our client’s needs we take pleasure in always being ready to help by providing a quality personalised service backed by 40 years of collective expertise in plastics, pigments and speciality chemicals.


Unit 1 Ferngate Studios
Cnr. Oxford St. and Long Ave, Ferndale
Phone: +27 (0)11 462 5600
Email: admin@xenachemicals.co.za